This training programme is designed for Marketers and Analysts who wish to be passionate their analytical skills.

The main objective of this training programmers help to turn Adobe Marketing Cloud users into analysts so that Aspirants can make informed decisions using data to implement their work premises.

• How to align your measurement strategy with your organization’s strategy
• Planning and reporting on online campaigns
• Techniques to identifying analysis opportunities
• Optimising marketing campaign and channel performance
• implementing Tips and recommendation for generating effective reports & insights that will be valued by your business stakeholders
• Clear Knowledge on promoting and sell your analysis within your Company
• Optimization areas for the following industries: Finance & Lead generation, Media & Advertising, Retail &eCommerce, Travel, Telco and Hi Tech & Self service

After Successful completion this course, you will be able to:-

• Define Web Analytic and explain the process
• Introduce Adobe Analytics capabilities and functionalities
• Configure projects using Analysis Workspace
• Determine which channels help you acquire site visitors
• Identify and group visitors based off of attributes and site behaviour
• Find out which pages visitors traverse and if they convert on the site
• Analyze how frequently visitors return to the site and if they convert again
• Create custom segments and use them to filter reports
• Create calculated metrics and apply them to reports
• Describe Analysis Workspace visualizations
• Explain the virtual assistance provided by Adobe Analytics
• Use Activity Map capability of Adobe Analytics