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Adobe Media Optimizer Implementation

Overview

Adobe Media Optimizer is an online advertising solution that allows you to manage and deploy advertisements across channels including search, display, and social media. Adobe Media Optimizer performs advanced campaign analysis and useS algorithms to predict the results before the campaign launches. in this training,Skilldynamo, targets on the various fundamentals of campaign and audience management. The various methods of providing performance management, integrated analytics, retail optimization and audience management are explored one by one and explained in detail for the benefit of the trainees. The various search tools and features of Adobe Media Optimizer will be in focus throughout the course to reach the search advertising goals. Muiltble methods of providing performance management, integrated analytics, retail optimization and audience management are explored one by one and explained in detail for the benefit of the trainees.

Audience

This training is suitable for Power users, developers, architects and implementation managers.

Course Prerequisites

  • Aspirants should have attended the “Organize and Build Audience Profiles using Adobe Audience Manager” course or
  • Have equivalent knowledge of analytics and JavaScript.

Course Content / Exam(s)

Schedule for Adobe Media Optimizer Implementation Training & Certification Courses

Course# Course Name Exam# Duration (days)
20740B Adobe Media Optimizer Implementation Training & Certification Courses 70-740 5

Adobe Media Optimizer Implementation Benefits

After Successful completion this course, you will be able to:-

  • Describe the Adobe Audience Manager implementation workflow model
  • Perform client-side and server-side Implementation
  • Configure and Deploy customer ID Sync
  • Understanding the importance of taxonomy in Adobe Audience Manager
  • Create logical segments in Adobe Audience Manager by using various strategies
  • Identify use cases for algorithmic modeling ,Create an URL and Cookie destination
  • Apply data export controls on a destination
  • Create test groups by using the Audience Lab feature.
  • Analyze various reports generated by Adobe Audience Manager Start
  • Processes to Adopt Traditional Or Emerging Channels
  • Tracking and Upgrading and View Alert Details

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