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Organize and Build Audience Profiles using Adobe Audience Manager

Overview

Course Content/ Exam(s)

Course Benefits

Overview

Organize and Build Audience Profiles using Adobe Audience Manager training , skilldynamo provides you with a basic understanding of the functionality of a Data Management Platform (DMP). Adobe Audience Manager is a Data Management Platform (DMP) used to build profiles of audience segments. It describes how Audience Manager (as a DMP) gathers user data from all the available data sources, creates user profiles, audience segments, uses algorithmic modeling to target new users, and shows how profile merge rules are used to enable cross device targeting. Integration with Adobe Audience Manager helps you organize valuable customer segments on the basis of First party customer data making your campaigns more productive.

Audience

This course is suitable for the following

Marketing professionals including marketing analysts,
Optimization analysts,
Power users and
All business users who are a part of the Advertising and Publishing domain.

Course Prerequisites

Understandable knowledge of digital marketing and advertising

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Course Content / Exam(s)

Schedule for Organize and Build Audience Profiles using Adobe Audience Manager Training & Certification Courses

Course#	Course Name	Exam#	Duration (days)
20740B	Organize and Build Audience Profiles using Adobe Audience Manager Training & Certification Courses	70-740	5

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Organize and Build Audience Profiles using Adobe Audience Manager Benefits

After Successful completion this course, you will be able to:-

Understand the core services of Adobe Audience Manager (AAM)
Deploy a DIL code and Use and create a data source
Customize traits and segments and Define a destination
Create a destination and map segments
Interpret segment performance data
Describe the function of Algorithmic Modeling
Use Profile Merge rules for segmentation and targeting
Run various reports in Audience Manager (AAM)
Interpret the capability of Audience Marketplace
Express the benefits of Audience Manager integration with Media Optimizer, Adobe Analytics, and Adobe Target
Marketing Cloud Solutions (Adobe Media Optimizer, Adobe Target, and Adobe Analytics)
Implementing the Checkout Process and Using Formatters and Validators
Customizing a Flex Application with Styles and Skins and Creating Custom ActionScript Components